Monday, April 23, 2007

Coffee drinkers, save the rain forest, please

I was told about a serious malpractice today at work by a colleague. He watched a television programme that showed rain forest canopies being cut off to provide coffee plantations with more sunlight. This increases yield, and decreases costs dramatically. Instead of having to hand-pick beans off natural winding coffee plants, bushy, short plants are easier to harvest, and grow faster in the direct sunlight.

My immediate response was than I would no longer drink coffee then. The environment is important to me. More important than coffee, in fact.

Luckily there is an alternative. Rainforest Alliance certifies coffee beans grown sustainably. Don't settle for anything less. For more information see here.

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